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Judging Criteria

Business plans will be judged based on the following:

  • General Assessment
    The plan clearly articulates a value proposition, the business opportunity is attractive and realistic and the management team exhibits ability to implement the plan.
  • Market, Services and Products
    Product positioning and target segment is clearly defined and meaningful. The business has key competitive differentiators and a sustainable competitive advantage. The team knows and understands its competitors.
  • Financial Feasibility
    The revenue model is appropriate for the business, industry and potential customers. It has a strong market potential and has enough estimated operating profit.
  • Presentation Skills
    The plan has been presented clearly and concisely, capturing the team's vision and imparting it to investors.

A little about the panel:

Judges are prominent members of the Central Florida business community who are experienced entrepreneurs, investors, and corporate executives.